In the race to the bottom – no one wins.

As a retailer, when you throw out margin to win the sale you erode the product value, brand value, and your value too.

The only one who wins is the consumer. In this inaugural (and painfully lo-fi) episode of That eCom Podcast, eCommerce industry experts Jonathan Laverentz and Gregg Shupe share their thoughts and ideas on right-pricing your products to preserve your margins. Then they provide insights into the trends, steps and strategies you can use to create more selling opportunities and buzz for you and your products, while keeping those margins intact.

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