eCommerce

all things ecommerce related – plus a side of truth

Automating for eCommerce Success

eCommerce is evolving at a blinding pace. How can you gain a winning edge against the competition? The short answer? Automation.

And it isn’t just about taking control of eCommerce pricing. Smart automation strategies allow you to manage and enable multiple elements of your customer engagement journey from marketing to selling to fulfilling, dynamically. In this episode we discuss:

  • Keeping your margins while avoiding the race to the bottom
  • Ensuring right-pricing across multiple shopping destinations
  • Automating your marketplace feeds
  • Implementing strategies for successful fulfillment automation
  • And more

Gregg and Jonathan share the the next steps you can take to elevate your eCommerce success and, at the same time, reduce your day-to-day workload. Listen in and you’ll come away with tips and tricks you can start using today to stay ahead of the competition.

The White Label Podcast

There is a growing challenge with retailers today to stay relevant and “sticky” to consumers who continue to grow more and more brand and retailer agnostic. A constantly expanding universe of sellers – anchoring themselves to the same product, SKU and ASIN is causing increasing noise which means you as a seller must actively create differentiation.

Implementing a solid white-label (or private-label) strategy can help you attract and hold onto the attention of today’s ever-distracted consumer. Creating compelling value-add packages, bundling, and a unique selling proposition you can set yourself apart from the competition.

Need proof?  Look no further than Amazon Basics – taking hold of an ever growing list of higher-margin commoditized goods, now including motor oil and live Christmas Trees!

Join eCommerce experts Gregg Shupe and Jonathan Laverentz for this one-of-a-kind podcast where they will share the tips, tricks, and tactics to find the right mix so you can elevate you can grab more market share.

Avoiding the Race to the Bottom

In the race to the bottom – no one wins.

As a retailer, when you throw out margin to win the sale you erode the product value, brand value, and your value too.

The only one who wins is the consumer. In this inaugural (and painfully lo-fi) episode of That eCom Podcast, eCommerce industry experts Jonathan Laverentz and Gregg Shupe share their thoughts and ideas on right-pricing your products to preserve your margins. Then they provide insights into the trends, steps and strategies you can use to create more selling opportunities and buzz for you and your products, while keeping those margins intact.