Manufacturers

Manufacturers, brands, brand manufacturers – in the end if you make a product that goes to market this topic is for you.

Step 1 – Insights, Step 3 – Profits

Relating to your customers is no easy task.  But in today’s new eCommerce landscape it is critically important. Empowered consumers are more demanding than ever before and there is a direct correlation between your company’s public perception and its growth. So, what is the difference between traditional buyers and this new generation of buyers? How should new consumer demands influence your customer-facing initiatives in 2019?

In this light, fresh and fast-moving episode Gregg and Jonathan share their insights based on some top takeaways from this year’s National Retail Federation (NRF) 2019 show. In to this episode, “Step 1 Insights, Step 3 Profits”, you’ll discover what you can do to drive differentiation, find new sales techniques, and drive a sense of purpose for those buying products from you. By bringing some excitement into your business, and delighting a new generation of shoppers you’ll inspire them to purchase from your and become your evangelists. But – as much as you want – there’s no overlooking “Step 2.” 

What’s “Step 2”? Listen in now to find out!

Follow the Autonomous Road: The Future of Fulfillment

In this episode Jonathan and Gregg gaze into the crystal ball to see what the future holds for delivery – and have revealed there is a blur between Science Fiction and Science Fact. No – we’re not talking about flying cars – just yet – but we do reveal examples of cutting-edge fulfillment leaders exploring the use of autonomous technologies that until just recently were considered Science Fiction.

Listen in as we share Science Fact examples of what next-generation fulfillment and delivery looks like – and what smart sellers need to start thinking about today in order to keep a competitive edge. Because, in the end it’s all being driven by the insatiable expectations of the empowered consumer.

From the “three zero’s” – to drone and robotic delivery  – to convenience stores that come to your doorstep on demand, how will current beta innovations in fulfillment impact your business? Listen in the latest episode of That Ecom Podcast and we’ll give you a look into a future that is already here!

It’s Not Business, It’s Just Personal

The empowered consumer is driving every change occurring in e-commerce today. They are increasingly demanding of sellers across their entire marketing, selling, and fulfillment buying process.  As a seller, what are you doing to keep them engaged, inspired, and advocating your brand and products above your competitors? How are you creating a personalized experience for them?

Listen in as Gregg and Jonathan discuss real-world examples of how sellers are pursuing authentic, practical experiences to engage with empowered consumers. They share the importance of an Online to Offline strategy, utilizing data to create personal experiences, and deploying a frictionless ecommerce experience.

The Cyber5 Roundup 2018

The preliminary results are coming in and these two eCom experts couldn’t ’resist the opportunity to share a historic moment, well two in this case.  Rounding up the past week of Cyber 5 shopping results and trends leads to some interesting insights into the expectations and shopping habits of today’s empowered consumer.

Brands, Retailers, and Resellers alike, you can glean impactful strategies to apply to your business today and yield results in this year’s, and well beyond, holiday season.

Listen in as Jonathan and Gregg round up the results and offer you their thoughts on this historic Cyber 5 event, or should we now call it Cyber 7?

The Price is Right, Right?

Is the price right?

How you price your products reflects your commitment to your consumer, and at a higher level can lead to the perception of a brand.

So, how can you take control of your pricing and ensure that your products are priced right for the market?  How do you know that your product prices are competitive and comparative to your competitors? And what tactics can you use to ensure you are maximizing margins while still ensuring sales.

In this episode of That eCom Podcast Gregg and Jonathan discuss technologies, internal process, pricing policies, and internal strategies you need to think about and employ when you consider product pricing – online or off.

Whether you are a brand or a retailer, these practical hints can help you maximize your margins and your sales.

Because online pricing is not a game.

Meet Me at the Bar

Whether you like it or not the bar for doing business online has been set. And because of marketplaces like Amazon – the bar for consumer’s expectations is set higher than ever before.

Are you ready to meet your competition at the new bar?

If you are failing to meet the expectations of today’s empowered consumer you are missing out on sales and repeat traffic or worse yet losing to your competition – because – get ready for it – your competition is racing to get above the bar as fast as they can too.

Learn how you can leapfrog your competition and meet your customers at the bar through marketing, selling and fulfilling activities that can make a difference in your business. Join Jonathan and Gregg and hear pro tips of what successful businesses are doing to meet the new empowered consumer’s expectations wherever the bar is set. Cheers!

The 2018 eCommerce Holiday Prep Checklist

Are you ready for the 2018 eCommerce holi-daze? Have preparations for 2018 holidays left you confused, concerned, or just plain behind? Well it’s time to get started again – if you’ve not already… despite the fact it may be in the 90s outside –  the shimmery icicles of the holiday season are starting to form on our warehouse shelves – reminding us that it’s time once again to begin thinking about another holiday shopping season.

In this That eCom Podcast episode, Jonathan and Gregg will share results from the 2017 holiday eCommerce shopping season, then take those insights and talk about what you need to do now, during, and after the holiday shopping season to get closer to your buyers and maximize your eCommerce potential.

Automating for eCommerce Success

eCommerce is evolving at a blinding pace. How can you gain a winning edge against the competition? The short answer? Automation.

And it isn’t just about taking control of eCommerce pricing. Smart automation strategies allow you to manage and enable multiple elements of your customer engagement journey from marketing to selling to fulfilling, dynamically. In this episode we discuss:

  • Keeping your margins while avoiding the race to the bottom
  • Ensuring right-pricing across multiple shopping destinations
  • Automating your marketplace feeds
  • Implementing strategies for successful fulfillment automation
  • And more

Gregg and Jonathan share the the next steps you can take to elevate your eCommerce success and, at the same time, reduce your day-to-day workload. Listen in and you’ll come away with tips and tricks you can start using today to stay ahead of the competition.