Strategy

These are the thoughts and ideas that can provide actionable intelligence to prepare you for online selling success. Take it in!

Step 1 – Insights, Step 3 – Profits

Relating to your customers is no easy task.  But in today’s new eCommerce landscape it is critically important. Empowered consumers are more demanding than ever before and there is a direct correlation between your company’s public perception and its growth. So, what is the difference between traditional buyers and this new generation of buyers? How should new consumer demands influence your customer-facing initiatives in 2019?

In this light, fresh and fast-moving episode Gregg and Jonathan share their insights based on some top takeaways from this year’s National Retail Federation (NRF) 2019 show. In to this episode, “Step 1 Insights, Step 3 Profits”, you’ll discover what you can do to drive differentiation, find new sales techniques, and drive a sense of purpose for those buying products from you. By bringing some excitement into your business, and delighting a new generation of shoppers you’ll inspire them to purchase from your and become your evangelists. But – as much as you want – there’s no overlooking “Step 2.” 

What’s “Step 2”? Listen in now to find out!

It’s Not Business, It’s Just Personal

The empowered consumer is driving every change occurring in e-commerce today. They are increasingly demanding of sellers across their entire marketing, selling, and fulfillment buying process.  As a seller, what are you doing to keep them engaged, inspired, and advocating your brand and products above your competitors? How are you creating a personalized experience for them?

Listen in as Gregg and Jonathan discuss real-world examples of how sellers are pursuing authentic, practical experiences to engage with empowered consumers. They share the importance of an Online to Offline strategy, utilizing data to create personal experiences, and deploying a frictionless ecommerce experience.

The Nostradamus Edition

As we wrap up another record year for eCommerce in 2018, the eCom Guys, Gregg Shupe and Jonathan Laverentz are donning their best prognostication hats and sharing their predictions for eCom in 2019.  And on top of their regular data-backed forecasts they’ve got some big hairy audacious predictions to share.

Listen in as they discuss predictions that include the death of acronyms, the blur of ecommerce, the rise of AI video shopping injection, mobile drift, mainstream online to offline hybridization, and many more. On top of these, Jonathan and Gregg wrap the episode up with personal Big Hairy Audacious Predictions for 2019 that are sure to entertain you as much as pique your curiosity.

So enjoy the last episode of 2019 as the eCom Guys go all Nostradamus and share their visions of the eCommerce future.

High(er) Five! Last Minute Cyber5 Tips

Did you happen to notice the sales results coming out of Singles Day this year?  The insanely ginormous Alibaba posted almost $31B in GMV over the course of the 36-hour event.  Greatly exceeding analyst predictions and forecasts. So, what does this have to do with the rest of the world?

While you’re in a staring contest with Scrooge to see who will win over shopper’s credit cards, you need to make sure you are prepared for what is to come.

Listen in to Jonathan and Gregg as they discuss the results of Singles day and how this upward spike might impact the entire 2018 global holiday season, what to prepare for, and some pro tips and last minute strategies which could result in helping your business have a very Merry Christmas, rather than receiving a lump of coal.

The Price is Right, Right?

Is the price right?

How you price your products reflects your commitment to your consumer, and at a higher level can lead to the perception of a brand.

So, how can you take control of your pricing and ensure that your products are priced right for the market?  How do you know that your product prices are competitive and comparative to your competitors? And what tactics can you use to ensure you are maximizing margins while still ensuring sales.

In this episode of That eCom Podcast Gregg and Jonathan discuss technologies, internal process, pricing policies, and internal strategies you need to think about and employ when you consider product pricing – online or off.

Whether you are a brand or a retailer, these practical hints can help you maximize your margins and your sales.

Because online pricing is not a game.

Meet Me at the Bar

Whether you like it or not the bar for doing business online has been set. And because of marketplaces like Amazon – the bar for consumer’s expectations is set higher than ever before.

Are you ready to meet your competition at the new bar?

If you are failing to meet the expectations of today’s empowered consumer you are missing out on sales and repeat traffic or worse yet losing to your competition – because – get ready for it – your competition is racing to get above the bar as fast as they can too.

Learn how you can leapfrog your competition and meet your customers at the bar through marketing, selling and fulfilling activities that can make a difference in your business. Join Jonathan and Gregg and hear pro tips of what successful businesses are doing to meet the new empowered consumer’s expectations wherever the bar is set. Cheers!

The 2018 eCommerce Holiday Prep Checklist

Are you ready for the 2018 eCommerce holi-daze? Have preparations for 2018 holidays left you confused, concerned, or just plain behind? Well it’s time to get started again – if you’ve not already… despite the fact it may be in the 90s outside –  the shimmery icicles of the holiday season are starting to form on our warehouse shelves – reminding us that it’s time once again to begin thinking about another holiday shopping season.

In this That eCom Podcast episode, Jonathan and Gregg will share results from the 2017 holiday eCommerce shopping season, then take those insights and talk about what you need to do now, during, and after the holiday shopping season to get closer to your buyers and maximize your eCommerce potential.

Automating for eCommerce Success

eCommerce is evolving at a blinding pace. How can you gain a winning edge against the competition? The short answer? Automation.

And it isn’t just about taking control of eCommerce pricing. Smart automation strategies allow you to manage and enable multiple elements of your customer engagement journey from marketing to selling to fulfilling, dynamically. In this episode we discuss:

  • Keeping your margins while avoiding the race to the bottom
  • Ensuring right-pricing across multiple shopping destinations
  • Automating your marketplace feeds
  • Implementing strategies for successful fulfillment automation
  • And more

Gregg and Jonathan share the the next steps you can take to elevate your eCommerce success and, at the same time, reduce your day-to-day workload. Listen in and you’ll come away with tips and tricks you can start using today to stay ahead of the competition.

The White Label Podcast

There is a growing challenge with retailers today to stay relevant and “sticky” to consumers who continue to grow more and more brand and retailer agnostic. A constantly expanding universe of sellers – anchoring themselves to the same product, SKU and ASIN is causing increasing noise which means you as a seller must actively create differentiation.

Implementing a solid white-label (or private-label) strategy can help you attract and hold onto the attention of today’s ever-distracted consumer. Creating compelling value-add packages, bundling, and a unique selling proposition you can set yourself apart from the competition.

Need proof?  Look no further than Amazon Basics – taking hold of an ever growing list of higher-margin commoditized goods, now including motor oil and live Christmas Trees!

Join eCommerce experts Gregg Shupe and Jonathan Laverentz for this one-of-a-kind podcast where they will share the tips, tricks, and tactics to find the right mix so you can elevate you can grab more market share.

Avoiding the Race to the Bottom

In the race to the bottom – no one wins.

As a retailer, when you throw out margin to win the sale you erode the product value, brand value, and your value too.

The only one who wins is the consumer. In this inaugural (and painfully lo-fi) episode of That eCom Podcast, eCommerce industry experts Jonathan Laverentz and Gregg Shupe share their thoughts and ideas on right-pricing your products to preserve your margins. Then they provide insights into the trends, steps and strategies you can use to create more selling opportunities and buzz for you and your products, while keeping those margins intact.