commoditization

Step 1 – Insights, Step 3 – Profits

Relating to your customers is no easy task.  But in today’s new eCommerce landscape it is critically important. Empowered consumers are more demanding than ever before and there is a direct correlation between your company’s public perception and its growth. So, what is the difference between traditional buyers and this new generation of buyers? How should new consumer demands influence your customer-facing initiatives in 2019?

In this light, fresh and fast-moving episode Gregg and Jonathan share their insights based on some top takeaways from this year’s National Retail Federation (NRF) 2019 show. In to this episode, “Step 1 Insights, Step 3 Profits”, you’ll discover what you can do to drive differentiation, find new sales techniques, and drive a sense of purpose for those buying products from you. By bringing some excitement into your business, and delighting a new generation of shoppers you’ll inspire them to purchase from your and become your evangelists. But – as much as you want – there’s no overlooking “Step 2.” 

What’s “Step 2”? Listen in now to find out!

Avoiding the Race to the Bottom

In the race to the bottom – no one wins.

As a retailer, when you throw out margin to win the sale you erode the product value, brand value, and your value too.

The only one who wins is the consumer. In this inaugural (and painfully lo-fi) episode of That eCom Podcast, eCommerce industry experts Jonathan Laverentz and Gregg Shupe share their thoughts and ideas on right-pricing your products to preserve your margins. Then they provide insights into the trends, steps and strategies you can use to create more selling opportunities and buzz for you and your products, while keeping those margins intact.