consumer

Step 1 – Insights, Step 3 – Profits

Relating to your customers is no easy task.  But in today’s new eCommerce landscape it is critically important. Empowered consumers are more demanding than ever before and there is a direct correlation between your company’s public perception and its growth. So, what is the difference between traditional buyers and this new generation of buyers? How should new consumer demands influence your customer-facing initiatives in 2019?

In this light, fresh and fast-moving episode Gregg and Jonathan share their insights based on some top takeaways from this year’s National Retail Federation (NRF) 2019 show. In to this episode, “Step 1 Insights, Step 3 Profits”, you’ll discover what you can do to drive differentiation, find new sales techniques, and drive a sense of purpose for those buying products from you. By bringing some excitement into your business, and delighting a new generation of shoppers you’ll inspire them to purchase from your and become your evangelists. But – as much as you want – there’s no overlooking “Step 2.” 

What’s “Step 2”? Listen in now to find out!

High(er) Five! Last Minute Cyber5 Tips

Did you happen to notice the sales results coming out of Singles Day this year?  The insanely ginormous Alibaba posted almost $31B in GMV over the course of the 36-hour event.  Greatly exceeding analyst predictions and forecasts. So, what does this have to do with the rest of the world?

While you’re in a staring contest with Scrooge to see who will win over shopper’s credit cards, you need to make sure you are prepared for what is to come.

Listen in to Jonathan and Gregg as they discuss the results of Singles day and how this upward spike might impact the entire 2018 global holiday season, what to prepare for, and some pro tips and last minute strategies which could result in helping your business have a very Merry Christmas, rather than receiving a lump of coal.