manufacturers

Step 1 – Insights, Step 3 – Profits

Relating to your customers is no easy task.  But in today’s new eCommerce landscape it is critically important. Empowered consumers are more demanding than ever before and there is a direct correlation between your company’s public perception and its growth. So, what is the difference between traditional buyers and this new generation of buyers? How should new consumer demands influence your customer-facing initiatives in 2019?

In this light, fresh and fast-moving episode Gregg and Jonathan share their insights based on some top takeaways from this year’s National Retail Federation (NRF) 2019 show. In to this episode, “Step 1 Insights, Step 3 Profits”, you’ll discover what you can do to drive differentiation, find new sales techniques, and drive a sense of purpose for those buying products from you. By bringing some excitement into your business, and delighting a new generation of shoppers you’ll inspire them to purchase from your and become your evangelists. But – as much as you want – there’s no overlooking “Step 2.” 

What’s “Step 2”? Listen in now to find out!

The Price is Right, Right?

Is the price right?

How you price your products reflects your commitment to your consumer, and at a higher level can lead to the perception of a brand.

So, how can you take control of your pricing and ensure that your products are priced right for the market?  How do you know that your product prices are competitive and comparative to your competitors? And what tactics can you use to ensure you are maximizing margins while still ensuring sales.

In this episode of That eCom Podcast Gregg and Jonathan discuss technologies, internal process, pricing policies, and internal strategies you need to think about and employ when you consider product pricing – online or off.

Whether you are a brand or a retailer, these practical hints can help you maximize your margins and your sales.

Because online pricing is not a game.