marketplaces

Shoptalk Sneak Peek

That eCom Podcast is heading to SHOPTALK! We are excited to announce we will be live from LasVegas March 3-6, 2019!  The eCom Experts, Gregg and Jonathan, will be sharing the mic with retailers and suppliers who are deeply invested in eCommerce and discussing how they are utilizing best practices to find success.

So tune in to listen and learn from real-world examples of eCommerce trials and tribulations. Want to be a guest on That eCom Podcast at Shoptalk? Or just chat with us on your eCommerce goals? Head over to our contact us page and drop us a note to schedule some time!

See you at Shoptalk!

The Price is Right, Right?

Is the price right?

How you price your products reflects your commitment to your consumer, and at a higher level can lead to the perception of a brand.

So, how can you take control of your pricing and ensure that your products are priced right for the market?  How do you know that your product prices are competitive and comparative to your competitors? And what tactics can you use to ensure you are maximizing margins while still ensuring sales.

In this episode of That eCom Podcast Gregg and Jonathan discuss technologies, internal process, pricing policies, and internal strategies you need to think about and employ when you consider product pricing – online or off.

Whether you are a brand or a retailer, these practical hints can help you maximize your margins and your sales.

Because online pricing is not a game.

Meet Me at the Bar

Whether you like it or not the bar for doing business online has been set. And because of marketplaces like Amazon – the bar for consumer’s expectations is set higher than ever before.

Are you ready to meet your competition at the new bar?

If you are failing to meet the expectations of today’s empowered consumer you are missing out on sales and repeat traffic or worse yet losing to your competition – because – get ready for it – your competition is racing to get above the bar as fast as they can too.

Learn how you can leapfrog your competition and meet your customers at the bar through marketing, selling and fulfilling activities that can make a difference in your business. Join Jonathan and Gregg and hear pro tips of what successful businesses are doing to meet the new empowered consumer’s expectations wherever the bar is set. Cheers!

Automating for eCommerce Success

eCommerce is evolving at a blinding pace. How can you gain a winning edge against the competition? The short answer? Automation.

And it isn’t just about taking control of eCommerce pricing. Smart automation strategies allow you to manage and enable multiple elements of your customer engagement journey from marketing to selling to fulfilling, dynamically. In this episode we discuss:

  • Keeping your margins while avoiding the race to the bottom
  • Ensuring right-pricing across multiple shopping destinations
  • Automating your marketplace feeds
  • Implementing strategies for successful fulfillment automation
  • And more

Gregg and Jonathan share the the next steps you can take to elevate your eCommerce success and, at the same time, reduce your day-to-day workload. Listen in and you’ll come away with tips and tricks you can start using today to stay ahead of the competition.

Avoiding the Race to the Bottom

In the race to the bottom – no one wins.

As a retailer, when you throw out margin to win the sale you erode the product value, brand value, and your value too.

The only one who wins is the consumer. In this inaugural (and painfully lo-fi) episode of That eCom Podcast, eCommerce industry experts Jonathan Laverentz and Gregg Shupe share their thoughts and ideas on right-pricing your products to preserve your margins. Then they provide insights into the trends, steps and strategies you can use to create more selling opportunities and buzz for you and your products, while keeping those margins intact.