There is a growing challenge with retailers today to stay relevant and “sticky” to consumers who continue to grow more and more brand and retailer agnostic. A constantly expanding universe of sellers – anchoring themselves to the same product, SKU and ASIN is causing increasing noise which means you as a seller must actively create differentiation.
Implementing a solid white-label (or private-label) strategy can help you attract and hold onto the attention of today’s ever-distracted consumer. Creating compelling value-add packages, bundling, and a unique selling proposition you can set yourself apart from the competition.
Need proof? Look no further than Amazon Basics – taking hold of an ever growing list of higher-margin commoditized goods, now including motor oil and live Christmas Trees!
Join eCommerce experts Gregg Shupe and Jonathan Laverentz for this one-of-a-kind podcast where they will share the tips, tricks, and tactics to find the right mix so you can elevate you can grab more market share.